Conversation design Welcome

Welcome

Designing Actions on Google Expand and collapse content An arrow that points down when collapsed and points up when expanded.

Creating Actions for the Google Assistant requires a breadth of design expertise (for example, voice user interface design, interaction design, visual design, motion design, and UX writing) that we’ve refined into a single discipline: conversation design.

Our goal is to help you:

  • Craft conversations that are natural and intuitive for users

  • Scale your conversations across all devices to help users wherever they are

How to use this site Expand and collapse content An arrow that points down when collapsed and points up when expanded.

Where you start and what you focus on depends on what you already know and where you are in the development process of your Action. See a full list of what’s available in the menu in the upper left (click to expand each topic) or check out the topics below.

What is conversation design?

If you’re new to conversation design, then start with this brief introduction

Learn about conversation

Take our crash course on designing for conversation

How do I get started?

Get an overview of the conversation design process

Is conversation the right fit?

Assess whether conversation design will supercharge your Action, making it more intuitive and efficient for users

Who are your users?

Start with clear, well-researched requirements to avoid the need for major changes after design and development is completed

Who is your persona?

A persona is a design tool that helps you write conversations—learn how to create one for your Action

Draft a conversation

Write sample dialogs to informally experiment with and evaluate different design strategies

Design for multiple devices

Learn how to scale your design to help users wherever they are

Style guide

Make sure that you’re using a conversational style and following some basic copy editing rules by reviewing the style guide

Conversational components

For guidance on writing prompts and crafting fluid conversations, start by learning about all the conversational components that make up prompts

Error handling

One poorly handled error can outweigh dozens of successful interactions, so learn how to get users back on track quickly and seamlessly

Visual components

Get guidance on when and how to use cards, carousels, lists, and other visual components

Other resources Expand and collapse content An arrow that points down when collapsed and points up when expanded.

Actions on Google logo

For more developer-focused guidance, be sure to check out: developers.google.com/actions

Dialog Flow logo

For a tool that will let you build natural and rich conversational experiences, visit: dialogflow.com