Augmented Reality Design Guidelines Introduction to AR & ARCore

Introduction to AR & ARCore

By blending the real world with virtual content, augmented reality (AR) powers immersive & interactive experiences that enhance the way we see and interact with the world around us. ARCore, a platform for building augmented reality apps, brings AR to Android phones at scale. ARCore uses 3 key technologies to integrate virtual content with the real world as seen through your phone’s camera—motion tracking, environmental understanding, and light estimation.

Fundamentally, ARCore does 2 things: tracks the position of the mobile device as it moves, and builds its own understanding of the real world.

The best practices in this spec will help you design engaging mobile AR experiences. Informed by foundational research and early AR applications based in education, shopping, self expression, and gaming, these guidelines will continue to evolve as a comprehensive and industry-defining resource for AR.