Google Ads – Logos

Logos

Brand logo lockups Expand and collapse content An arrow that points down when collapsed and points up when expanded.

Full Color

This is the preferred variant for marketing applications. It may be shown on white (preferred), light gray or a solid color background. It may also be used over photos where a suitable clear area exists.

One Color Reverse

Use the reverse variant when a background is too dark to allow use of the positive logo.
Reverse lockups are used on dark backgrounds or imagery when there’s enough contrast.

GOOGLE ADS

Reverse lockups are used on dark backgrounds or imagery when there’s enough contrast.

Google Grey 700 #5F6368

Brand logo lockups Expand and collapse content An arrow that points down when collapsed and points up when expanded.

Full Color

This is the preferred variant for product applications. It may be shown on white (preferred), light gray or a solid color background. It may also be used over photos where a suitable clear area exists.

Horizontal lockup

One Color Reverse

Use the reverse variant when a background is too dark to allow use of the positive logo.

One Color Reverse - Acceptable sometimes

In rare circumstances such as on websites, a reverse lockup with an icon can be used on a dark background or imagery when there’s enough contrast.

Google Grey 700 #5F6368

Do’s and Don’t

Here are a few quick guidelines around how to use Google Marketing Platform logo.

  • Do use centered product names with the icon.
  • Do use Grey 700 for the product lockup.

Don’t.

Don’t use a full-color Google logo when constructing a lockup with an icon

Don’t.

Don’t increase the size of the icon.

Don’t.

Don’t decrease the size of the icon

Brand logo lockups Expand and collapse content An arrow that points down when collapsed and points up when expanded.

While most contexts call for horizontal lockups, there are cases where vertical lockups may work better, particularly in video brand attributions.

Full Color

This is the preferred variant for all applications. It may be shown on white (preferred), light gray or a solid color background. It may also be used over photos where a suitable clear area exists.

Vertical lockup

One Color Reverse

Use the reverse variant when a background is too dark to allow use of the positive logo.

One Color Reverse - Acceptable sometimes

In rare circumstances such as on websites, a reverse lockup with an icon can be used on a dark background or imagery when there’s enough contrast.

Do’s and Don’t

Here are a few quick guidelines around how to use Google Marketing Platform logo.

  • Do use Google full-color for all marketing lockups.
  • Do use Grey 700 for the product name in all lockups
  • Don’t use the icon in marketing lockups..

Don’t.

Don’t use a full-color Google logo when constructing a lockup with an icon

Don’t.

Don’t increase the size of the icon.

Don’t.

Don’t decrease the size of the icon

Brand logo lockups Expand and collapse content An arrow that points down when collapsed and points up when expanded.

Logos

Please find all of the logo downloads available below

Download
0.89 MB (.zip)

Brand logo lockups Expand and collapse content An arrow that points down when collapsed and points up when expanded.