This is the preferred variant for marketing applications. It may be shown on white (preferred), light gray or a solid color background. It may also be used over photos where a suitable clear area exists.
One Color Reverse
Use the reverse variant when a background is too dark to allow use of the positive logo.
Reverse lockups are used on dark backgrounds or imagery when there’s enough contrast.
GOOGLE ADS
Reverse lockups are used on dark backgrounds or imagery when there’s enough contrast.
Google Grey 700#5F6368
Brand logo lockups
Full Color
This is the preferred variant for product applications. It may be shown on white (preferred), light gray or a solid color background. It may also be used over photos where a suitable clear area exists.
Horizontal lockup
One Color Reverse
Use the reverse variant when a background is too dark to allow use of the positive logo.
One Color Reverse - Acceptable sometimes
In rare circumstances such as on websites, a reverse lockup with an icon can be used on a dark background or imagery when there’s enough contrast.
Google Grey 700#5F6368
Do’s and Don’t
Here are a few quick guidelines around how to use Google Marketing Platform logo.
Do use centered product names with the icon.
Do use Grey 700 for the product lockup.
Don’t.
Don’t use a full-color Google logo when constructing a lockup with an icon
Don’t.
Don’t increase the size of the icon.
Don’t.
Don’t decrease the size of the icon
Brand logo lockups
While most contexts call for horizontal lockups, there are cases where vertical lockups may work better, particularly in video brand attributions.
Full Color
This is the preferred variant for all applications. It may be shown on white (preferred), light gray or a solid color background. It may also be used over photos where a suitable clear area exists.
Vertical lockup
One Color Reverse
Use the reverse variant when a background is too dark to allow use of the positive logo.
One Color Reverse - Acceptable sometimes
In rare circumstances such as on websites, a reverse lockup with an icon can be used on a dark background or imagery when there’s enough contrast.
Do’s and Don’t
Here are a few quick guidelines around how to use Google Marketing Platform logo.
Do use Google full-color for all marketing lockups.
Do use Grey 700 for the product name in all lockups
Don’t use the icon in marketing lockups..
Don’t.
Don’t use a full-color Google logo when constructing a lockup with an icon
Don’t.
Don’t increase the size of the icon.
Don’t.
Don’t decrease the size of the icon
Brand logo lockups
Logos
Please find all of the logo downloads available below