Google Ads Visual Guidelines

Visual Guidelines

Please find the full presentation below

Brand Guidelines

Designing Google Ads

Our company’s brand is a recognizable identity and the foundation for how we present ourselves in a cohesive manner. It’s a jumping off point for all of our other communications and materials to convey who we are, what we do, and how we add value. Whether you’re creating a chart or sending an email, it’s important to present the best version of our brand in a streamlined way.

We’re excited that you’ll be a part of the brand new Google Ads. Use this guide to make it the best, most intelligible brand it can possibly be.

Brand Promise

Google Ads Makes it Simple

How many tabs do you have open right now? With Google Ads, you just need one smart interface to seamlessly reach more potential customers. Whether you’re a small business or enterprise marketer, our unified solution empowers you to take charge of your campaigns and connect with people precisely when they’re looking for your products or services.

Visual Direction

Create Your Imagination

The Google Ads brand is trustworthy, approachable, and welcoming. The new visual language defines the elements that encapsulate these emotions and illustrates our energy and brand vision. We use photographs to convey that we’re smart, empowering, and professional, while also maintaining a feeling of friendliness. There’s a hint of possibility in every image, alluding to the vast people that could become customers or the vast future ahead when accessing the power and reach of Google Ads.


*For Logo lockups, please find them under the “logos” page